BoursoBank has launched a campaign built around what it calls “TV-side LED boards” — branded frames placed around physical television sets in bars, designed to resemble pitch-side LED advertising boards used at sporting events.
While unable to sponsor sporting events directly, BoursoBank is targeting fans gathered in bars to watch matches by placing branded frames around the television sets themselves, made to resemble the LED boards found pitch-side at stadiums.
The taglines appear before kick-off, at half-time, and after the final whistle, with one rule: never during actual play.
Messages used in the campaign include “GOOOOAL. Just kidding, we just wanted to put our logo back up,” “Just because we’re a bank doesn’t mean you should ask us to pay the referee,” and “We couldn’t get our logo on pitch-side boards, so we invented TV-side boards.” The campaign carries the tagline “unofficial partner of TV side-boards.”
The campaign, orchestrated by Buzzman, iProspect and MediaBar, is running in eight partner bars in Paris since June 16. It will then be amplified on social media, followed by activity alongside livestreams, with content creators commentating on matches on Twitch — starting with L’Immigré Parisien, who has 2.3 million subscribers.
The campaign runs through July 30.
Credits
BoursoBank
Managing Director: Benoit Grisoni
Deputy Managing Director: Caroline Zanaret-Giros
Marketing & Communication Director: Xavier Prin
Communication & Conquest Marketing Director: Stéphanie Demmerlé
Brand and Press Relations Manager: Céline Herbette
Brand Communication Officer: Robin Gourlin
Media Communication Officer: Sophie Fere
Buzzman
Chairman & Executive Creative Director: Georges Mohammed-Chérif
CEO: Julien Levilain
Managing Director in charge of Strategies: Clément Scherrer
Creative Directors: Tristan Daltroff & Louis Audard
Art Director: Sam Salou
Copywriter: Benjamin Sagroun
Strategic Planner: Sam Naggar
Deputy Managing Director: Sofiane Ouaddah
Account Director: Barbara Georget
Account Manager: Anaëlle Le Louarne
Account Executive Assistant: Margaux Da Silva
Deputy Managing Director in charge of Social Media: Pierre Guengant
Social Media Consultants: Mathieu Lecomte & Remy Da Mota
Head of PR & Communication: Paul Renaudineau
PR & Communication Manager: Marie Smid
Head of Production: Vanessa Barbel
TV Producer: May Pham
TV Producer Assistants: Gaston Vareilles & Lou Ansermet
Head of Motion: Théo Berdrin
AI Creator: Sofiane Hadjar
Director / Photographer: Jeremy Bouchet
Post-Production: DLP Paris
Post-Producer: Cédric Choppin
Editor: Valentin Casimir
Colorist: Thibault Chanet
Sound Production: THE
Music: “Rap E Futebol 2” Audio Network Rights Limited
Event Agency: EVOLVE IT
