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    Bottle-O Launches New Musical Campaign in Australia

    Channel T have developed a new campaign for Australian alcoholic beverage chain, The Bottle-O, bringing to life how loved the owners are within their local communities. 

    By Sam Roth - Oct 26, 2020
    Bottle-O Launches New Musical Campaign in Australia

    Channel T has developed a new campaign for Australian alcoholic beverage chain, The Bottle-O, bringing to life how loved the owners are within their local communities.

    A musical production, the campaign follows the journey of The Bottle-O owner, Jonno, on his walk to work. Performed to a re-record of Katrina and Waves ‘Walking on Sunshine’, the newly-written lyrics convey the story of Jonna and his unique relationship with the community.

    Channel T, ALM and media agency Starcom have worked closely together to kick off the campaign, launching in the AFL & NRL Grand Finals and other high profile programs with both 60 and 30 second spots.

    “We’ve bottled that fun and welcoming experience you can only get from The Bottle-O into our lovable hero, and owner of The Bottle-O, Jonno,” said Channel T executive creative director Pete Cerny.

    “He’s that person from your local community you just can’t help but like – especially when he’s on his way to work rocking to a kick-ass version of “Walking on Sunshine”. We’re pumped to see these spots grab some eyeballs during the grand final weekend.”

    Supporting the brand activity, the campaign’s distinctive assets will be used across key occasion retail activity, in-store, social and digital comms.

    “’The Bottle-O’ is deeply entrenched in the colloquial language of us all. It’s uniquely Australian and has that endearing charm that we all connect to. Launching this campaign is one of great pride,” said Australian Liquor Marketers GM marketing Josh Gaudry. “It’s simple, fun and definitely showcases what we know to be the role of The Bottle-O in local communities across the country.”

    Credits

    Creative Agency: Channel T
    Executive Creative Director: Pete Cerny
    Creative Director: Tim Bishop
    Creative Director: David Joubert
    Writer: Paul Suters
    Managing Director: Lisa Ramsey
    Group Account Director: Andrew Grey
    Designer: Domenico Roselli
    Producer: Sue Hind
    Client: Australian Liquor Marketers
    GM Marketing: Josh Gaudry
    Senior Marketing Manager: Jacqueline Ling
    Media Agency: Starcom
    Business Director: Michael Black
    Account Director: Sam Smedley
    Account Manager: Sisse Marcussen
    Group Investment Director: Rebecca Ho
    Production Company: Airbag
    EP: Alex Tizzard
    Director: Uncle Friendly
    Producer: Karen Sproul
    DOP: Peter Eastgate
    Editor: Daniel Lee / ARC
    Music + Sound: Otis Studios
    Music Supervision: Alyce Guy, Shoop Sync
    Casting: Stevie Ray / McGregor Casting

     

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