In collaboration with creative partner, Dentsu, Suntory’s Boss Coffee has launched a new campaign exploring the history of cinema in Japan.
The one-minute spot takes viewers all the way from the arrival of foreign cinema in Japan in the ’30s through the advent of the nation’s own special effects-driven cinematic technique, Tokusatsu, and the arrival of Godzilla.
It’s a captivating piece, kicked off literally by a falling domino, that gives us an up-close and personal view of the different types of filmmaking that made the Japanese fall in love with the cinema. The ad culminates in a bit of Tokusatsu itself, as choppers roar toward a flailing Godzilla and explosions burst through the air.
Boss Coffee has teamed up with Tohu, the film studio behind Godzilla, before. In 2019, the brand produced a spot titled “The Faceless Star,” in commemoration of “Godzilla: King of the Monsters.