The Digital Marketing Association of the Philippines (DMAP) is expanding its Boomerang Awards beyond the national market in 2026, opening the platform to Southeast Asia under the theme “InterPlay: Digital Innovation Playground for Southeast Asia.”
The expansion builds on the awards’ 2025 transition to The One Club for Creativity portal and the inclusion of APAC-recognized jurors.
Boomerang Awards 2026 is also introducing an expanded eligibility period. Campaigns and initiatives executed between May 1, 2024, and June 20, 2026, may be submitted for consideration, extending the eligibility window to two years from the previous one-year cycle.
The platform is introducing an evergreen Boomerang Awards symbol, described as a long-term brand mark.
“We envision the evergreen Boomerang Awards symbol becoming a globally recognized trademark representing creative and digital marketing excellence from the Philippines to the wider world,” said Kit Ramos Disini, DMAP Boomerang Awards Co-Chair and Vice President for Internal Affairs, DMAP.
“Under the core theme InterPlay: Digital Innovation Playground for Southeast Asia, Boomerang steps decisively into the regional arena. This is not a soft expansion, but a clear declaration of intent: the platform is no longer defined by local boundaries,” Disini added. “We are opening our stage to Southeast Asia—inviting participation, raising the level of competition, and redefining recognition on a broader, more meaningful scale.”
Entries for Boomerang Awards 2026 will continue to be judged through The One Club for Creativity platform.
“Boomerang is not here to observe from the sidelines—we stand with the industry, grounded in shared realities and challenges,” Disini added.
“In moments that test us, we choose to show up with intent. More than a platform, we aim to represent resilience—the strength and collective spirit that continues to move the industry forward.”
The awards are also changing their categories and judging composition. According to Shayne Madamba, DMAP Boomerang Awards Co-Chair and Corporate Secretary, DMAP, and Managing Director, IdeasXMachina Advertising, Inc. (IXM), the platform continues to adapt alongside the changing landscape of digital marketing.
“Boomerang has come a long way—constantly reshaped by people, media, and creativity,” said Madamba.
“This year, we’ve expanded both the categories and the sectors represented by our jurors, reflecting how digital marketing today operates in stronger interoperability with various institutions and platforms beyond the traditional ecosystem.”
Rey Tiempo, Founder & Chief Creative Officer of Co-Op Play, DMAP Board Trustee, and Boomerang Awards Jury Experience Lead, said maintaining trusted standards remains important to the awards.
“Now, more than ever, it is vital to inspire the next generation and remind them why innovative thinking is still worth investing in. This means establishing the credibility of award shows as benchmarks of excellence in innovation,” said Tiempo.
“As the premier digital innovation awards show in the Philippines—and now in Southeast Asia—the Boomerangs are here to reinforce belief in systems that celebrate unmistakable value in groundbreaking work, through standards consistent with global benchmarks.
He added: “This comes at an especially crucial time when budgets have become increasingly constrained, creativity is under constant scrutiny, and honesty, integrity, and authenticity are continually being questioned.
“With some of the most highly regarded and respected jurors from across Asia, an expanded eligibility period, and a transparent judging system supported by one of the world’s best platforms, it is our commitment that this year’s Boomerang Awards will be worthy of every resource invested in it.”
The Boomerang Awards 2026 ceremony is set to take place on October 16, 2026, at Sheraton Manila Hotel.
The awards opened this month, with additional submission details and updates expected in the coming weeks. Inquiries may be directed to [email protected].
