Booking.com today announced the inaugural launch of the Booking Explorers campaign, unveiling a series of stories by leading personalities in Asia Pacific to re-ignite travel inspiration once more.
As vaccination programs slowly gain momentum in Asia, the campaign celebrates the trailblazers and explorers amongst us, showcasing how they have remained explorers at heart and continue to responsibly experience the best our world has to offer, despite challenges brought about by the pandemic.
The campaign showcases Amazing Race Australia winners, Tim and Rod, who have traveled the world proudly representing the freedom to love and who advocate making travel more inclusive for the LGBTQ+ community.
Before the pandemic, Indian multiple Grand Slam Champion, Sania Mirza, was a global citizen that pursued a successful professional career in tennis.
Korean alternative pop band, Leenalchi, connected people through the power of their music, traveling the world to find inspiration for new songs and interacting with global fans.
Rising style icon and global fashion model, Chau Bui, calls Vietnam home but has traveled from Seoul to Paris, New York and Milan to find inspiration for her unique style.
In Paris, famed Japanese illustrator Kaori Watanabe expanded her mental comfort zones through travel and used this new perspective to create art that transports us to faraway lands.
The Explorers campaign is a celebration of their mindset and spirit of travel – embodying a desire to experience and explore, in spite of the challenges brought about by the pandemic. Whether it’s their journey, their stories or the impact travel has made on them, the experiences shed light on why travel has continued to remain so fundamental to our identities, and also what a return to travel could mean to us personally.
“As we begin thinking about a return to travel, this campaign is a heartfelt reminder of its transformational impact and celebrates the spirit of travel through the voices of our Explorers,” said Laura Houldsworth, Managing Director and Vice President for Asia Pacific.
“Like many of us, they were forced to look inwards during this time and found new inspiration in travel where it was possible, while advocating for their greatest passions from home. With travel slowly resuming, it is my hope that these stories will bring a message of hope to our Asian travelers; and continue to broaden our horizons on how we can still experience our world responsibly, when it’s safe to do so.”