Booking.com has launched a new campaign called ‘Nostalgic Neighbours Finale Stay on Ramsay Street’, via Red Havas and Host/Havas, that celebrates the farewell to Australian television soap opera “Neighbours.”
The campaign is giving fans the opportunity to book a stay in one of the most iconic homes in Australia. Nestled in the Aussie cul de sac, 28 Ramsay Street, the fictional residence of Karl and Susan Kennedy will become home for a lucky Neighbours lover.
Marking the end of the iconic soap after 37 years, the two-night stay will coincide with the airing of the Neighbours finale episode on 28th July. Guests will also receive a Backyard Barbie & Beers with character Karl Kennedy AKA Alan Fletcher, before settling in to watch the final episode on a massive plasma screen TV.
“They say home is where the heart is and as Australia’s longest-running soap, Neighbours has earned a very special place in the hearts of Aussies and fans all over the world,” said Simon Clark, Regional Manager, PR & Communications, Oceania at Booking.com.
“Booking is thrilled to be a part of Australian TV history, giving fans a once-in-a-lifetime chance to stay on the real-life Ramsay St (with some extra soap star perks).”
Alexandra Bryant, Executive Director at Red Havas, said: “When thinking of Aussie homes, it doesn’t get much more iconic than Ramsay St. Neighbours has been such a huge part of Australian culture for the last 37 years, so it was the perfect partnership for Booking.com to showcase its choice, value, and quality of Aussie homes on the site.
Neighbours closing the curtain is such a milestone moment and we want fans to be able to become part of Australian television history with this once in a lifetime stay in the Kennedy home thanks to Booking.com.”
The campaign is rolling out across earned media, digital, social, and experiential.
To book this unforgettable stay on Ramsay Street using Booking.com, click on this link ‘Nostalgic Neighbours Finale Stay on Ramsay Street’ on Tuesday 12 July at 11:00am AEST.
Host / Havas