Bonsey Jaden Group appoints Marvin Duval as Head of Strategy

“Bringing Marvin into the team is a huge step forward for us,” said Bonsey Jaden Co-founder and Group CEO, Daniel Posavac.

Digital brand agency Bonsey Jaden continues to expand its leadership across the Asia-Pacific region with Marvin Duval as the new Head of Strategy.

“Bringing Marvin into the team is a huge step forward for us,” said Bonsey Jaden Co-founder and Group CEO, Daniel Posavac.

“We know there is a rich and diverse pool of talent that you wouldn’t necessarily have access to from a traditional path, and I truly believe that the future of our company and the branding landscape as a whole lies with those who know the rules well enough to be able to bend them and break them! Head of Strategy is a pivotal role for us because it sits at the intersection of data, technology, and creativity – and with his life and business experience, Marvin is perfect for the role.”

 
 

Duval’s career has taken him back and forth between Europe and Asia, and touched on several different points of the overall campaign process. He has worked with brands from a wide spectrum of industries, including projects with Tommy Hilfiger, Nestle, and FrieslandCampina.

“Now and going into the future, it’s vital to me to see that everyone [on any given team] should be more involved in and integrated with the approach to and structure of a campaign,”said Duval.

“I was dissatisfied with the traditional ways of working—the lack of interdepartmental communication which made collaboration clumsy. I have found that [Bonsey Jaden’s] culture demonstrates the antithesis of that. Here, we seem to understand fully that while skills are assets, we can’t always depend on our strengths—understanding and acknowledging weaknesses in one another can spell the difference between a campaign that works and a campaign that changes minds.”

 
 
The Staff

The Staff

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