Smartphone brand Tecno has added Bollywood superstar Ayushmann Khurrana as its brand ambassador.
“I am looking forward to this association with Tecno, a smartphone brand that has been trying to break barriers since its inception to provide true value to the Indian consumers,” said Ayushmann Khurrana on the partnership.
“As an actor, I understand the importance of perfection and giving the best to our audiences. Tecno, has established itself as one of the leading smartphone brand in India with its consistency towards delivering excellent products with stylish designs and innovative features at the most competitive price. Associating with such a brand that stops at nothing to provide a great smartphone experience to its consumers is quite thrilling.”
Ayushmann will spearhead the new Tecno Spark 7 campaign in India. He will be featured in campaigns across Sark, Pova, Camon smartphone series.
“Tecno is known for its ‘ahead of the curve’ approach and a product philosophy that believes in introducing ‘segment-first’ features to create greater accessibility for our consumers in the mid-budget category of New Bharat,” said Arijeet Talapatra, CEO of Tecno Mobile – India.
“In this journey, we felt that ‘Ayushmann the personality’, upholds our values the strongest. He epitomizes our intent to be uncompromising in our efforts to empower Indian citizens with feature-rich smartphones. I strongly believe this association will enable us to reach out to a wider base of consumers and further consolidate our position as a leading smartphone player in the segment.”
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