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IPG announced that Team Dynamic has been named the integrated communications partner for BMW India. The mandate includes lead creative, digital services and studio production.
Team Dynamic is a bespoke IPG solution created for BMW India, with regional resources drawn from across the IPG portfolio. Team Dynamic won this communication mandate for the auto brand’s India business following a multi-agency pitch.
Team Dynamic integrates marketing resources on a dynamic technology platform, providing BMW India with a customer-centric communication solution from a range of IPG resources. The open architecture model aims to provide greater value by building technology that puts data to work more intelligently, creatively and responsibly for BMW India.
“We continue to be proud of our partnership with BMW, and are excited that we are able to expand our relationship with this iconic brand in India, a key strategic growth market for the premium car segment. Much like the BMW brand, Team Dynamic is committed to the very highest quality,” said Simon Bond – SVP, Chief Growth Officer, Interpublic Group.
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