BMW Korea Makes Woman Behind Mini Success Managing Director

BMW Korea has promoted Joo Yang-ye to managing director making her the company’s first woman to hold an executive position.

Joo, who is currently company director, will be replacing her predecessor Han Sang-yun, who left in January to be CEO of BMW Malaysia.

BMW credits Joo as instrumental in the MINI sub brand’s success in Korea. MINI posted sales in 2015 of 7,501 –up from 6,572 in 2014 and 6,301 in 2013.


“With her promotion, we have highlighted the fact that MINI has created its own culture in Korea, which is not just about sales numbers,” said Kim Hyo-joon, BMW Korea CEO.

“It is meaningful that we have a new woman sales chief. In the future, we will create values by carefully bringing customers’ needs into the market.”

The 43-year-old Joo earned her MBA at the University of Helsinki in Finland in 2003 and her bachelors in Anthropology from Seoul National University in 1995. She has been with BMW Korea since 2007.