BMW Expands IPG’s Team Dynamic Remit in Nine New Regional Markets

Image: Stephan Louis via Pexels

Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch.

The win consolidates the agency’s remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. The new markets include Australia, New Zealand, Indonesia, Malaysia, Singapore, South Korea, Thailand, Middle East and South Africa.

“We’re thrilled to extend our partnership with the BMW Group in Asia Pacific, Middle East and South Africa through our proven Team Dynamic production model,” said Mish Fletcher, Chief Growth Officer, Asia Pacific for Interpublic Group.

 
 

“Our connected technology solution allows for real-time optimization, consistency and flexibility while ensuring unbeatable content production quality at speed and scale.”

Team Dynamic will handle content production for both BMW and MINI’s media requirements, including digital and offline production, website management and maintenance, marketing campaign services, and after sales and financial services marketing support.

 
 
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