Brand Element Design: King Blue Blueberry Wine from China

Blueberry wine – Even the name is smooth. How smooth this wine is we’re not sure, but the packaging, made by creative firm Pesign, sure is sweet –as is probably the wine.

From the maker Guizhou Industrial Park:

“KING BLUE blueberry wine selection of wild blueberry in Guizhou Industrial Park,the products under the brand like frozen fruit,fresh wild blueberry,blue berry wine has been the best seller for years.Now they want to update the original products, turn it looks more international and highlighting the advantages of their products.


The aimed of package design not only for clarify product attributes, protection of safety during the transportation of product,but also need to have the brand appeal and brand image differentiation, into more artistic elements ,let consumers produce emotional resonance.We make the shape of the blueberry artistic,combined with the graceful flower vine.The grain is more exquisite,color collocation light and yet elegant. The fresh nose of the blueberry right in your face.”

Agency: Pesign
Project Type: Produced, Commercial Work
Location: Shenzhen, China
Packaging Contents: Wine

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