Blue Dragon Rebrands with ‘Vibrancy of Modern Asia’ Look

Blue Dragon has rebranded their packaging to reflect the” vibrancy of modern Asia” with a more vibrant design emphasizing the strong flavors of its sauces and foods.

Here is the previous logo for the UK-based AB World Foods Blue Dragon brand:

Out with the old


“Blue Dragon’s new design evokes the vibrancy of modern Asia and strengthens the brands position as the no.1 Ambient Oriental brand,” said Paul Watmore, marketing director at owner AB World Foods.

“We want our packs to reflect the bold and exciting flavors that our products deliver and inspire consumers to explore the best of Asian flavors from their kitchens.”

The revamped brand design was created by BrandOpus, features a blue dragon motif, which holds the brand name within it, against a yellow background.

The Staff

The Staff

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