Ray-Ban has announced BLACKPINK’S Jennie as its Global Brand Ambassador for both Ray-Ban and Ray-Ban Meta lines.
“Equally acclaimed for her trailblazing sense of style as much as her unique talent, Jennie is a living embodiment of the Ray-Ban DNA, ruled by a restless spirit for expression and innovation,” Ray-Ban said in a statement.
“I’m really happy to be partnering with Ray- Ban – it felt natural from the beginning. To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way,” said Jennie.
“Ray- Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that.”
“Ray-Ban launched an arresting global campaign that captures Jennie’s radical aesthetic, expressive energy and fearless sense of self. A universe where timeless style and cutting-edge innovation coexist,” the brand said.
“The Ray-Ban visuals are brazen yet minimal, rich with hints of deep red – a nod to the artist’s stage name, Jennie Ruby Jane.”
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