Blackpink Calls on Thailand’s Gen Zers to ‘Believe and Do It’ in KBank Campaign

    There are also specially-designed Visa cards featuring members of Blackpink. A version of the cards was released last year.

    By Asia Ad Junkie - Aug 7, 2020
    Blackpink Calls on Thailand’s Gen Zers to ‘Believe and Do It’ in KBank Campaign

    Thailand’s Kasikornbank has launched a new ad featuring Korean girl group Blackpink, encouraging Gen Zers to combat the socioeconomic tension they may be experiencing by using KBank’s new online platform created specifically for their generation.

    Created by GREYnJ United (Thailand) the campaign works off the market insight that one-third of the Thai population is “passionate about changing the world for the better.” With the lockdown and physical distancing due to COVID-19 safety measures, they have had to adjust what would normally be an active lifestyle during these challenging times.

    In a two-minute spot, Blackpink, which has worked with KBank since 2019, highlights the ways one can unlock the world powered by KBank. They use the example of KBank’s debit card which allows for social distancing yet brings contactless payment to the forefront of the shopping experience. “The card allows for shopping safely even in these unreal times,” said the brand.

    “The campaign is intended to reinforce KBank’s proposition on empowering Gen Zers beliefs and passions and to encourage a call-to-action even in these unprecedented times,” said Jureeporn Thaidumrong, CCO of GREYnJ United.

    Specially designed Visa cards featuring members of Blackpink

    As part of the campaign, KBank has created an online platform called B.A.D-it (Believe and do it) as “a safe online community space for youngsters” and “a forum where Gen Zers can have passionate discussions and share their opinions on a variety of subjects and trends.”

    The platform also provides information about online activities such as gaming, webinars, tips on how to get the most out of online education, and Covid-19 guidelines, amongst others.

    MORE: Blackpink Dishes Up a Dose of Hip Hop in KBank Campaign in Thailand


    Title: ” KBankxBLACKPINK is BACK”

    Brand/Service: KBank
    Advertiser/Client: KASIKORNBANK Public Company Limited

    Client: Kasikornbank
    Name: Chitravinee Vannakorn
    Title: First Senior Vice President
    Name: Nithivadee Punnahitanont
    Title: First Vice President
    Name: Pittsanu Sitabutra
    Title: Assistant Vice President

    Agency Credits:
    Agency: GREYnJ UNITED
    Chairman: Thor Santisiri
    Chief Executive Officer: Kanaporn Hutcheson
    Chief Creative Officer: Jureeporn Thaidumrong
    Chief Operation Officer: Thipayachand Hasdin
    Deputy Chief Creative Director: Asawin Phanichwatana
    Creative Director: Thanyaluck Pongacha
    Senior Art Director: Vongjino Kedjariyanon, Nukool Khamlert
    Copywriter: Pat Deesawat
    General Manager: Kanokkorn Seehapan
    Group Account Director: Vorawan Kaewket
    Account Executive: Chakree Techaratanakrai
    Associate Strategic Planning Director: Jongkoch Dusittanakarin
Senior Strategic Planner: Pareena Rachjaibun
    Project Management Director: Kanoksak Kanchanachutha
    Agency Producer: Vanna-Pond Noigasame, Ruangkanjana Aiamrit
    Korean Coordinator: Harry Gwak
    Digital PR Manager: Saengwit Kewaleewongsatorn
    Senior Traffic Coordinator: Juthamas Tantated

    Production Credits:
    Production Company : Matters in Liukh
    Film Director : Liukh
    Asst.Film Director : G1 KO
    Cinematographer : Hanbago
    Lighting : Kim Hongsoo
    Film Producer : Kim Minsik
    Film Art Director : Tae Suyeon
    Costume Stylist : Park Min Hee
    VFX Company : Solid VFX
    Editor : EDITIN
    Colorist : Namsec di studio
    Composer : LEE Banseok
    Sound Studio : Gorilla Sound


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