Natural health brand Blackmores has rolled out a new campaign in collaboration with The Monkeys in Australia.
‘Good Health Changes Everything’ is all about living our best lives. It focuses on doing whatever we can to improve our health, whether it’s physical, mental, or emotional.
“From our research, we’ve seen a strong desire from people to achieve a naturally healthy life and greater control over their wellbeing. However, we also know that our health goals can be easily derailed by life’s challenges and this has never been felt more strongly than it has over the past 18+ months,” said Joanne Smith, chief marketing and innovation officer, Blackmores Group.
“We’ve had a profound reminder that good health is at the heart of what we value most and living a healthy lifestyle supported by natural health can play a major role. Good Health Changes Everything is an empowering celebration of what good health means to our consumers and the important role that Blackmores products play in supporting them in achieving their health and wellbeing goals.”
Currently, Blackmores operates in 13 other markets across Asia-Pacific.
Good Health Changes Everything launched on air Sunday, October 10th. It will be followed up with a full 360 campaign with a focus on TV, digital, and path to purchase.
Creative Agency: The Monkeys, part of Accenture Interactive
Media Agency: Hearts & Science
Production Company: Rabbit
Director: Madeline Kelly
DOP: James Brown
Producer: Morgan Hind
Casting: Peta Einberg Casting
Post: Adam Wills Post
Photography: Toby Burrows
CMIO: Joanne Smith
Blackmores Global Marketing Director: Meg Farquhar
Director of Communications: Raffaele D’Alisa
Marketing Manager: Juliet Glynn
Marketing Manager: Jodie Lynch
Senior Brand Manager: Olivia Loughnan
Assistant Brand Manager: Ruari Maginn