Blackmores Highlights the Power of Healthy Living in New Campaign

    By Asia Ad Junkie - Oct 12, 2021
    Blackmores Highlights the Power of Healthy Living in New Campaign

    Natural health brand Blackmores has rolled out a new campaign in collaboration with The Monkeys in Australia.

    ‘Good Health Changes Everything’ is all about living our best lives. It focuses on doing whatever we can to improve our health, whether it’s physical, mental, or emotional.

    “From our research, we’ve seen a strong desire from people to achieve a naturally healthy life and greater control over their wellbeing. However, we also know that our health goals can be easily derailed by life’s challenges and this has never been felt more strongly than it has over the past 18+ months,” said Joanne Smith, chief marketing and innovation officer, Blackmores Group.


    “We’ve had a profound reminder that good health is at the heart of what we value most and living a healthy lifestyle supported by natural health can play a major role. Good Health Changes Everything is an empowering celebration of what good health means to our consumers and the important role that Blackmores products play in supporting them in achieving their health and wellbeing goals.”

    Currently, Blackmores operates in 13 other markets across Asia-Pacific.


    Good Health Changes Everything launched on air Sunday, October 10th. It will be followed up with a full 360 campaign with a focus on TV, digital, and path to purchase.


    Creative Agency: The Monkeys, part of Accenture Interactive
    Media Agency: Hearts & Science
    Production Company: Rabbit
    Director: Madeline Kelly
    DOP: James Brown
    Producer: Morgan Hind
    Casting: Peta Einberg Casting
    Post: Adam Wills Post
    Sound: Sonar
    Photography: Toby Burrows

    Blackmores Client:
    CMIO: Joanne Smith
    Blackmores Global Marketing Director: Meg Farquhar
    Director of Communications: Raffaele D’Alisa
    Marketing Manager: Juliet Glynn
    Marketing Manager: Jodie Lynch
    Senior Brand Manager: Olivia Loughnan
    Assistant Brand Manager: Ruari Maginn

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