Talk of diversity in the ad industry has been a hot topic over the past year with calls echoing out industry-wide for the hiring of more women and people of color. It’s not just in the ad industry, it’s also become part of hiring strategies for brands.
While several American-based agencies created work as part of Black History Month, TBWA’s internal media unit Backslash last week released a highly focused piece targeting the experiences of black professionals in the ad industry –specifically staffers that are part of the Omnicom network.
Check it out:
https://www.youtube.com/watch?v=5uLmcrzVHm4 (Link no longer available)
“We felt that, for Black History Month, it was important to think about African American culture as it relates to advertising,” TBWA Worldwide chief strategy officer Nick Barham said in AdWeek.
“We wanted to capture the broad spectrum of people in advertising,” added Backslash content director Chay Lee. “There are conversations that people of color in advertising have when they’re by themselves, and I wanted people to hear that.”
CREDITS
Content Director: Chay Lee
Executive Producer: Nick Barham
DP & Editor: Andrew Nethery
Associate Producer: Aeden Keffelew
Junior Editor: Pat McGuinness
Production Coordinator: Liz Alexander
Graphics: Kevin Reid
Backslash project has primarily used the Instagram platform, though they are, as seen above, expanding into other channels. Follow them: @tbwabackslash
