Biti’s Hunter Sneakers Showcase a Mix of Old and New Vietnam in Vibrant Campaign

Biti’s Hunter has launched a new multimedia campaign, “Vietnam Rising,” in collaboration with Dentsu Redder. A behind-the-scenes video of the photoshoot gives would-be customers a glimpse into a colorful campaign.

From motorbikes to áo dài this is all things Vietnam. The video is set to the sounds of Đông Sơn drums; their iconic rhythmic beat dating to 600 BC in the Red River Delta.

However, it’s not all ancient. Everyone involved seems to be beneath the age of 25, which makes sense for anyone who’s ever been to this Southeast Asian nation as it’s one of the youngest countries in the world.

It’s just oh so hip and so over-the-top proudly Vietnamese, we can’t help but smile. Take a look for yourself.

Old meets new.

Still a shoe campaign.

We’re not even sure what’s going on in this one, but god damn is it cool.

Vietnamese and proud.

Credits

Client: Biti’s Hunter
CMO: Hung Vo
Marketing Director: Cuong Nguyen
Senior ABN: Quynh Nhu Nguyen
Agency: Dentsu Redder Vietnam
Executive Creative Director: Edmund Choe
Senior Creative Director: Livio Grossi
Associate Creative Director: Tien Khong
Art Director: Christian Gaziamodo, Livio Grossi
Designer: Ngoc Pham
Copywriter: Thanh Ngo
Producer: Sang Ngo
Senior Account Executive: Quynh Nguyen
Dragon Head KV: Illusion CGI Studio
Look Book /Photography: Trương Tùng Lâm + Travipome + Montage BKK