Biti’s Hunter Sneakers Showcase a Mix of Old and New Vietnam in Vibrant Campaign

    "Cool" would be an apt way to describe this campaign.

    By Asia Ad Junkie - Mar 8, 2021
    Biti’s Hunter Sneakers Showcase a Mix of Old and New Vietnam in Vibrant Campaign

    Biti’s Hunter has launched a new multimedia campaign, “Vietnam Rising,” in collaboration with Dentsu Redder. A behind-the-scenes video of the photoshoot gives would-be customers a glimpse into a colorful campaign.

    From motorbikes to áo dài this is all things Vietnam. The video is set to the sounds of Đông Sơn drums; their iconic rhythmic beat dating to 600 BC in the Red River Delta.

    However, it’s not all ancient. Everyone involved seems to be beneath the age of 25, which makes sense for anyone who’s ever been to this Southeast Asian nation as it’s one of the youngest countries in the world.

    It’s just oh so hip and so over-the-top proudly Vietnamese, we can’t help but smile. Take a look for yourself.

    Old meets new.

    Still a shoe campaign.

    We’re not even sure what’s going on in this one, but god damn is it cool.

    Vietnamese and proud.


    Client: Biti’s Hunter
    CMO: Hung Vo
    Marketing Director: Cuong Nguyen
    Senior ABN: Quynh Nhu Nguyen
    Agency: Dentsu Redder Vietnam
    Executive Creative Director: Edmund Choe
    Senior Creative Director: Livio Grossi
    Associate Creative Director: Tien Khong
    Art Director: Christian Gaziamodo, Livio Grossi
    Designer: Ngoc Pham
    Copywriter: Thanh Ngo
    Producer: Sang Ngo
    Senior Account Executive: Quynh Nguyen
    Dragon Head KV: Illusion CGI Studio
    Look Book /Photography: Trương Tùng Lâm + Travipome + Montage BKK


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