Birla Fertility and IVF, part of CK Birla Group has appointed Lodestar UM as its Media agency of record. The news follows a closely contested multi-agency pitch. The mandate comprises TV, Print, OOH, Digital and, Radio and will be handled by Lodestar UM’s Gurugram office.
With their first clinics already operational in Delhi NCR, Kolkata and Lucknow, Birla Fertility and IVF is set to expand its presence across the country. The brand aims to not only reach a larger audience but also establish the brand ethos of being clinically reliable and empathetic towards their patients while offering a price promise.
“Birla Fertility and IVF aims at transforming the future of fertility globally, through outstanding clinical outcomes, research, innovation and compassionate care. Glad to have Lodestar UM as our Media partner in this journey,” said Abhishek Agarwal, Chief Business Officer, Birla Fertility & IVF.
Lodestar UM will help the brand further its national stature with footprints across the country.
“We are beginning an exciting journey with Birla Fertility and IVF, a brand that touches lives and amalgamates seamlessly with Lodestar UM’s core philosophy of Better Science, Better Art, Better Outcomes. We welcome Birla Fertility and IVF in this association with foresight towards an elevated brand affinity,” Nandini Dias, CEO, Lodestar UM.
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