ITC-owned snack brand Bingo! Mad Angles has launched a campaign titled Har Mad Problem Ka Mad Solution, created by Tonic Worldwide. The campaign uses satire to explore everyday disagreements through a film centered on an eccentric character named Mr. Grump.
The film opens with Mr. Grump in a series of tense discussions, where he repeatedly dismisses those around him and refuses to hear anyone out. The exchanges come to a halt after he takes a bite of Bingo! Mad Angles, with every response reduced to an “Mmmmm” that is interpreted as agreement, bringing each standoff to an end.
According to the release, the creative work is rooted in the brand’s “MAD” world and is built around the idea of offering a “mad solution” to every “mad problem.”
