Beyonce Uses Her Assets to Pitch Ivy Park x Adidas in Social Campaign

As part of a playful new social-driven campaign promoting her IVY PARK x Adidas collaboration, Beyonce shared some racy promo photos on Instagram earlier this week, fully embracing the old adage “sex sells”. Well, to be more precise, the multi-talented globally adored singer is going with the classic “my bum sells” strategy.

The first release is slated for January 18th at Adidas online and at select stores. The offering is expected to have hoodies and jackets, joggers and bodysuits, along with four reimagined designs of classic Adidas shoes, including the Nite Jogger sneaker.

Image: Instagram


“It is a dream come true to re-launch IVY PARK as the sole owner. My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud,” said Beyoncé in an official press release. She first launched the Ivy Park brand in 2016.

Image: Instagram

“From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly,” said Beyoncé.


Bold indeed.

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IVY PARK January 18 #adidasxIVYPARK

A post shared by IVY PARK (@weareivypark) on

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IVY PARK January 18

A post shared by Beyoncé (@beyonce) on

The campaign also featured Reese Witherspoon, who recorded an Instagram spot of her receiving a gift of the IVY PARK collection from Beyonce herself.

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Thank you, @Beyonce for the #IvyPark swag!

A post shared by Reese Witherspoon (@reesewitherspoon) on

The campaign also received increased exposure with Beyonce sending Zendaya, Hailey Bieber, and Yara Shahidi an entire wardrobe of Ivy Park Clothes.

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A post shared by Yara (يارا‎) Shahidi (@yarashahidi) on


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