Bepanthen has launched a new campaign film in Thailand titled “Mom’s Golden Time,” created in collaboration with YDM Thailand and directed by Teerapol Suneta through Suneta House.
The campaign centers on a film showing babies guiding their mothers’ hands toward small acts of self-care, including washing hair, applying a face mask, and eating a meal. Adorable is the first word that comes to mind if we can toss aside journalistic neutrality.
The film begins after a mother applies Bepanthen Ointment and settles her baby to sleep. From there, the baby does something very un-baby-like. Check it out:
“In ‘Mom’s Golden Time,’ Bepanthen imagined what would happen if those tiny hands could return the favor,” said YDM Thailand.
“Not with something extraordinary. With the ordinary things Mom has been missing: a meal, clean hair, a little skincare, a moment for herself.”
Credits
Brand: Bepanthen
Client: Bayer Thailand
Agency: YDM Thailand
Production Company: Suneta House
Chief Creative Officer: Anuwat Nitipanont
Film Director: Teerapol Suneta
