Publicis Media Exchange China, the investment arm of Publicis Media China, announced today the appointment of Benny Xu as Chief Operation Officer.
Xu has been working with Publicis Media Exchange for over 20 years. Previously he served as General Manager of Content Marketing and Managing Director of Media Buying. In his new position, he will oversee all media business operations across Publicis Groupe China.
He will aim to further strengthen the professional talent pool for PMX, focusing on the growing demands from clients for data, innovation and technology, and continue improving client satisfaction to explore more business opportunities.
“As China market is changing fast, we are seeking to provide clients with innovative solutions to unlock their business growth. Thanks Dylan for the trust, I and the whole team will work together to integrate the advantage in operation and talents, to deliver more competitive solutions and create greater value for our clients,” said Xu.
Xu will be based in Shanghai and report directly to Dylan He, CEO of Publicis Media Exchange China.
“The market evolution has put unprecedented requirements for marketers on media strategic thinking and consumer insights. Benny Xu is known as an excellent, inspiring leader and I am confident he will bring new success and deliver breakthrough offerings. With him at the helm, Publicis Media Exchange will further strengthen our core capabilities,” added He.
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