Re, M&C Saatchi’s brand and experience design business, has appointed Benjamin Harrison as Managing Director. Harrison has spent over six years with the business in a number of senior positions.
He returns from the United Kingdom for the role, where he moved in 2017 to establish Re London. As a founding partner, he grew the business from a start-up of three to a team of 25, boasting a roster of global clients including FIFA, OPPO, and Swisscom, as well as UK tech brands like Bango, Verint, and ReceiptBank.
Harrison initially joined the business in Sydney as a Strategy Director in 2014, leading the strategy for Australian clients including Optus, Commonwealth Bank, Slater & Gordon, and Uniting before relocating overseas.
“Starting Re in London, we were competing head to head with the world’s best in design: Wolff Olins, Koto, and Made Thought,” said Harrison. “But Re’s approach of connecting board-level strategy through to everyday people through design really resonated. Clients want brand consultancy and the design craft.”
“The incredible thing about Re in Australia is the reach and scale of our design work. Almost every Australian will have at approximately two daily interactions with something Re has designed. That might be banking on the CommonwealthBank app, shopping at Woolworth or Big W store, or using an Optus product. That’s pretty huge.”
Harrison’s appointment comes at a time of significant growth for the business and shortly following the expansion of the strategy team, led by the new Head of Strategy, Sonja Kallstrom.
“Ben’s return back to the Sydney business could not come at a more critical time,” said Patrick Guerrera, Founder and CEO, Re.
“His leadership of transformative brand projects across the United Kingdom, Europe, and the US, offers Sydney the bench strength we need as we move into a busy 2021. His deep experience across all our capabilities, specifically data-led experiential programs is critical to enhancing our extended client offering.”
Re delivers brand and experience design services from their offices in Sydney, London, and Shanghai. The agency, founded and led by Guerrera globally, has led significant brand transformations across banking, telco, travel, technology, and Government.
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