Being Juice has refreshed its brand identity and launched an upgraded mobile app as the Malaysia-based beverage brand expands its offering across 20 outlets. The refreshed identity sharpens Being Juice’s focus on whole-fruit drinks, while the app introduces member rewards and benefits across its stores.
The brand said it plans to introduce more functional add-ons as it continues to evolve its wellness offering.
“The product never changed, but we did,” said Sayantan Das, Founder of Being Juice.
“As we grew, we realised the brand around the cup had not caught up with how confident we are about what goes into it. This refresh says the loud part clearly: whole fruit with zero added sugar, made to fit an ordinary workday rather than a once-in-a-while health kick.”
