Because You Need it by Yesterday – DHL Launches New Campaign via Horizon FCB Dubai

DHL has unveiled a new campaign that delivers on the seemingly impossible: sending a parcel back in time. Created with Horizon FCB Dubai the transcontinental performance aims to highlight DHL’s speed and reliability.

Imagine if you could turn back the hands of time to deliver a birthday present. DHL, in partnership with Horizon FCB Dubai, has turned this fantasy into reality the agency said in a release.

In a display of logistics and creativity, the latest stunt from DHL reveals a heartwarming story where a grandfather sends his granddaughter’s birthday gift from Tokyo on January 26th, and thanks to DHL and the International Date Line, it arrives in Los Angeles on January 25th – her actual birthday.


“Our aim was to prove that we’re not just the fastest in the delivery business, but also the most innovative – delivering your parcels not just on time, but if needed, back in time,” said Mohamed Bareche, Executive Creative Director at Horizon FCB Dubai.

“Filming on two continents in two days, synchronizing crews, and ensuring the parcel flew on the perfect time slot was a monumental task. The relief and satisfaction at the end, with a mission accomplished, were immense.”

Colin Smith, Creative Director at Horizon FCB Dubai, adds, “Choosing a birthday narrative showcased DHL’s reliability and speed. It underscores how DHL can positively impact daily life with their service.”


Reham Mufleh, Managing Director at Horizon FCB Dubai said, “The idea of transcending time to deliver emotions is a powerful demonstration of DHL’s commitment. It shows that some ideas, like some moments, are ‘Never Finished’.”

This brand-centric campaign leaves a powerful message: “Delivered yesterday.” With DHL’s expansive network, the impossible becomes possible, cementing the brand as a leader in innovation and customer service.


Agency: Horizon FCB Dubai
Global CCO: Danilo Boer
Global CCO: Andrés Ordóñez
CEO: Mazen Jawad
Managing Director: Reham Mufleh
Executive Creative Director: Mohamed Bareche
Account Director: Farouk Haber
Creative Director: Colin Smith
Associate Creative Director: Thomas Nicolae
Associate Creative Director: Antonio Cué
Senior Art Director & Motion Designer: Ahmed Montaser
Post-production: Mariam Adel Awad & Antoine Nassif
Production House: Saturated Productions San Francisco
Director & Editor: Romain Thomassin
Color grading: VIVID Post House
MD: Ahmed Morsi
Colorist: Essam Abdelsalam
Music editing and SFX: Vox Haus
Head of projects: Matheus Gugelmim
Music producer: Daniel Dalla Corte & Ícaro Guedes
SFX: Cássio Machado

Client: DHL Express MENA
Marketing Director: Najwa Raslan


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