Rea.deeming Beauty Inc. Signs Cosmo Group for Beauty Blender

Rea.deeming Beauty Inc. has signed on Cosmo Group to lead its marketing & distribution for Beauty Blender – officially beautyblender® – in Pakistan.

Nadia Sahar, Cosmo Group’s brand manager, singlehandedly led the pitch for the coveted cosmetic sponge applicator. Since 2013, she has led marketing & distribution for a range of beauty, skin care, cosmetics brands such as Crabtree & Evelyn, Elemis, J Beverly Hills, and has her products listed on third party eCommerce sites.

The roll out for Beauty Blender will commence from November 1st, 2016.


About Cosmo Group
Headed by Fawad Saeed as its CEO, Cosmo Group is Pakistan’s leading marketing & distribution company for beauty, health, cosmetic and skin care brands such as OPI, Crabtree & Evelyn, PeterThomasRoth, Keratin Complex and now Beauty Blender.

About Rea.deeming Beauty Inc.
Launched in 2005 by Rea Ann Silva, Rea.deeming Beauty Inc. introduced beautyblender®, the world’s first elliptically shaped, non-disposable, hi-definition cosmetic sponge applicator. beautyblender® was created to leave you with a professional finish and a flawless complexion. Fingers or sharp-edged sponges can leave streaks, lines of demarcation, as well as waste makeup. The unique shape and exclusive material available only with beautyblender® ensures edgeless, streak-free application with minimum product waste.

Babar Khan Javed

Babar Khan Javed

Babar Khan Javed is a Correspondent for Branding In Asia.

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