While many of us want to be hip with the in-crowd by making sure we binge all the latest must-watch stuff, it could at times be to our detriment – for the most unlikely of reasons.
This dilemma has been nicely portrayed by TVNZ in a funny new series of spots via Dentsu Creative and Sweetshop’s Damien Shatford, which warns against enjoying their streaming brand, TVNZ+ too much.
The series of films are all tied in with the campaign tagline: “It’s Free. But it Could Cost You”.
Check ’em out:
“We wanted to capitalize on the idea that bingeing fresh content puts you in good social standing and gives you something to talk about while also triggering this little dopamine hit, making us generally pretty happy,” said Stevie Weber, executive director, strategy at Dentsu Creative.
“Our research also showed that the breadth and depth of the content meant that ‘hunting out what you’ll watch next’ was an equally exciting activity. So it was a no-brainer that we should celebrate Kiwis getting their binge on.”
“This was a brilliant opportunity to delve into the world of content that the TVNZ+ platform delivers,” said Anne Boothroyd, executive creative director, Dentsu Creative.
“Damien has conjured up a mix of action, drama and romance that will have people reaching for their devices to experience it for themselves.”
Credits
TVNZ Marketing
Marketing Director – Jonathan Symons
GM Marketing & Communications – Sally Falconer
Senior Marketing Manager – Rebecca Brown
TVNZ Media and Blacksand Creative Studio
Media Planning Manager – Nicole Hughes
Senior Campaign Manager – Varsha Singh
Lead Designer – Mark Fleming
Lead Digital and Print Designer- Christopher Hill
Senior Creative Director – Greg Hughes
Dentsu Creative (Aotearoa)
Executive Creative Director, New Zealand – Anne Boothroyd
Group Creative Director – Jack Delmonte
Creative Director – Andrea Sarcullo
Senior Copywriter – Matt Woods
Senior Art Director – Chelsea Sietses
Executive Creative Director (Australia + NZ) – Marcus Tesoriero
Executive Creative Director – Hadleigh Sinclair
Executive Director, Strategy – Stevie Weber
Chief Commercial Officer – Rachel Anderson-Cormack
Group Account Director – Evaan Miocevich
Account Director – Amanda Tonkin
Agency Producer – Nigel Sutton
Dentsu Media
Agency Director – Courtney Wide
Strategy Director – Amy Greene
Group Business Director – Sarah Wilson
Business Manager – Lucy Burbidge
Senior Business Executive – Nicholas Young
Sweetshop
Director – Damien Shatford
Executive Producer – Ben Dailey
Executive Producer – Kate Roydhouse
Producer – Larisa Tiffin
Director of Photography – Nigel Bluck
Production Designer – Bruce Everard
Editor – Lucas Baynes
Colourist – Matic Prusnik
Online – Leoni Willis – Toybox
Music and Sound: Liquid Studios
Producer – Tam O’Neill
Music Arrangement and Composition – Peter Van der Fluit
Sound Design – Craig Matuschka
