BBH Singapore and Black Sheep Design Appointed to Launch CapitaLand’s Catapult Project

BBH Singapore and Black Sheep Design have been appointed the launch partners for CapitaLand’s integrated leadership learning hub – Catapult.

According to a release, the agencies were selected based on their strategic credentials coupled with strong strategic brand design and communications expertise across both B2B and B2C.

“We are delighted to partner with BBH and Black Sheep Design to launch Catapult. Catapult is a first-of-its-kind Shared Executive Learning Centre that focuses on leadership and innovation,” said James Andrade, Head, Learning & Innovation (Catapult), CapitaLand Singapore.


“The state-of-the-art learning facility and curated curriculum are designed to prepare business leaders to manage the complexity and ambiguity of the new business environment. We’re leading the way in grooming future-ready leaders with an immersive and experiential approach to learning. Branding, design, and differentiated creative executions will play an important role in shaping Catapult and we can’t wait to launch the campaign.”

The current project is a continuation of a two-year working relationship that saw BBH/Black Sheep Design develop the brand proposition, naming and visual identity for CapitaLand’s Mixed-use Executive Centre now named Rochester Commons, as well as for its Shared Executive Learning Center now called Catapult.

“Catapult is a uniquely compelling and innovative project,” added Ross Henderson, Head of Business Leadership & Managing Partner, BBH. “We are looking forward to working together to bring an exciting brand proposition to life.”



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