BBH India has promoted Priya Gurnani & Arvind Menon to Executive Creative Directors. Previously Senior Creative Directors, the pair will continue to report to BBH India’s Chief Creative Officer & CEO, Russell Barrett.
“It’s always great to welcome brilliant talent to key leadership positions, but it’s even better when that talent is promoted from within,” said Barrett.
“Priya is a highly talented creative leader with a sharp and curious mind, great maturity and a clear vision for the kind of work both she and BBH want to produce. She has already proved an invaluable contributor by leading the PWW Bangalore creative team in the past.
With over 15 years of experience, Gurnani has previously worked with Ogilvy, Leo Burnett, McCann Worldwide and has created “culture-defining work” for brands including Stayfree, Yatra.com, Heineken, Kingfisher Ultra, Amstel and Zee5. Most recently, she conceptualized and wrote the lyrics to a rap song for the entertainment channel – Zing’s Apni Vibe Apni Tribe campaign.
Armed with 13 years of experience, Menon most recently led the creative team at Publicis Emil as a Senior Creative Director. Menon has worked on brands like Mercedes, Frooti, Axe, Burger King, Aditya Birla Capital, Heinz, TRESemmé, Surf, and Taj Mahal Tea.
Gurnani said: “I am looking forward to embodying and enjoying this new role. BBH has always been a place where ‘Outstanding is the norm’, and that applies to the work we do and the culture we have. As I continue my journey at BBH, I hope to zag for years to come.”
Menon said: “I’m equal parts honoured, excited and terrified. BBH has an undeniably rich culture of creative excellence. And I know it’s only work that can help climb up to those rarefied heights. So I’m just going to focus on that.”