BBH India Names Parixit Bhattacharya Chief Creative Officer

“I look forward to making a place of fun that creates objects of desire in all mediums relevant to our audiences and brands.”

Publicis Groupe’s BBH India has appointed Parixit Bhattacharya as Chief Creative Officer.

In a career spanning over two decades, Bhattacharya has worked with agencies including Leo Burnett, Lowe, Fallon, JWT, and Y&R in Mumbai, Singapore, and Dubai. His body of work has won Grand Prix at all three Cannes Lions shows – Dubai Lynx, Spikes Asia, and Cannes Lions.

He was most previously with TBWA\India, a position he departed from earlier this year.


 

“We are very excited to welcome Parixit as part of the BBH India leadership team. Parixit is a modern creative thinker and his work speaks for itself,” said Dheeraj Sinha, Chairman, BBH India.

“His passion for delivering transformational work powered by creativity and his leadership skills made him perfect choice to take helm of the agency’s creative product. I look forward to working together and chart the next phase of BBH India’s success story, taking the BBH black sheep and zag philosophy to newer heights.”

Bhattacharya added “I have pretty much manifested this gig. So, I will do my best and a half to build on the virtues of BBH India and add what’s needed to become a prolific creative company. I look forward to making a place of fun that creates objects of desire in all mediums relevant to our audiences and brands.

I am incredibly energised to work with the incisive and purposeful Dheeraj (who also cracks me up every time I speak to him) and the rest of the leadership team made up of astute practitioners of advertising including the immensely wise Himanshu. I begin at BBH with love, reverence, and a sense of magic. Let’s go team!”


 

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Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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