BBH China has bolstered its leadership with the appointments of Colin Lee as Executive Creative Director, Summer Yang as Senior Planning Director, Tony Wang as Senior Account Director, and Circle Lee as Group Account Director.
They are all based in Shanghai. Lee reports to Kelly Pon, Chief Creative Officer of BBH China; Yang reports to Siyuan Aw, Chief Strategy Officer of BBH China; and Wang and Lee report directly to Joanne Liu, Managing Director of BBH China.
“Not being a stranger to the ‘barn’, a place I consider as my creative academy, I will lead the MINI account with a team of dynamic talents to drive this iconic brand forward,” said Lee.
“dI will also be leaning on my love for arts, design, pop culture, fitness, and a keen sense of adventure to find new creative grounds for the brand. Above all, keeping to the maxim that When The World Zigs, Zag.”
Yang joins BBH after leaving TBWA / Media Arts Lab, where she worked as Senior Planning Director where she oversaw the strategic development of Apple’s overall social presence in China. She was also the strategy lead for Apple China’s iPhone business, overseeing both localization and origination initiatives.
Wang joined the industry nearly 10 years ago, staying 4 years in Singapore, where he majored in International Business & Marketing and mingled with people from all over the world. His client list includes Audi, ABInbev, Envision Energy, Mengniu, Filorga, Burberry, NIVEA, IKEA, and Durex.
Before she joined BBH, Lee handled MNC clients in other 4A agencies for a few years. Her career started in Leo Burnett and her client list includes Nestlé, Unilever, Mondelez, Kimberly-Clark, Pernod Ricard, Tiffany, KFC, Volvo, McDonald’s, and Coca-Cola.
“In an ever-changing industry, I am excited to have agile talents join BBH China,” said Christine Ng, CEO of BBH China and Chairperson of BBH Singapore.
“Colin Lee and Tony Wang are ‘Blacksheep’ returning to the herd – once a ‘Blacksheep’ always a ‘Blacksheep’. They will boost our team together with Summer Yang and Circle Lee, building a triumvirate approach to do great work. We will maintain this momentum, as well as continue our focus on business growth and ever-expanding capabilities”.