BBDO India’s Chairman and CCO, Josy Paul, has been invited by Cannes Lions Community Meet ups to host the very first session, ‘The Empathy Circle’.

There will be two sessions held for Lions Members on the 28th of July, 10 am and 4 pm BST.

This meet-up is intended to create a circle of like-minded seekers who believe that creativity has the power to create meaningful action when it starts with deep listening and high empathy. Creativity that comes from confessions, stories, therapy, and dialogue. Call it ‘emotional data’. Data that sometimes involves an uncomfortable understanding of people and society. This circle is about discovering genuine brand purpose, conversation, and conversion while creating a more sensitive world.

The Cannes Lions Community welcomes all creatives, strategists, brand leaders, CEOs, founders, and anyone open to learning, emotional exchange, and epiphanies.

“This meet-up will help you find meaning, stay inspired, share your experience and build a list of the top five challenges (and solutions) of creating purpose-led advertising,” said a release.