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    BBDO & WPP Team Up to Provide Financial Support for the 2021 Caples Awards

    The industry giants will help finance the free to enter awards show.

    By The Staff - May 4, 2021
    BBDO & WPP Team Up to Provide Financial Support for the 2021 Caples Awards

    For the second straight year, the Caples Awards will be free to enter. In response to the pandemic, last year’s show charged no entry fee, and this year, to maintain a level playing field among networks, small agencies, and freelancers the show will do the same.

    In a sign of industry solidarity, President of BBDO Worldwide Andrew Robertson and Chief Creative Officer David Lubars have joined with WPP CEO Mark Read and WPP Global Chief Creative Officer Rob Reilly in providing financial support to the awards show, according to a release from the Caples Awards

    In what looks already to be a record year for both the number and quality of entries from agencies around the world, there are costs incurred in processing the thousands of elements and preparing them for the jury, thus the financial support is needed.

    “In a year of disruption, we are delighted that both WPP and BBDO are encouraging us to be disruptors too. We believe the old model of the awards show is not just expensive but inequitable and, in times of economic uncertainty, unjustifiable,” said Caples custodian, Patrick Collister

    At a time when creativity is said to be in crisis, it is heartening that the creative community is coming together to champion the transformative power of ideas.”

    The organization which bills itself as ‘by creative people for creative people,’ was launched in 1978.

    “It is our pleasure to support this initiative given our laser focus on creativity,” added WPP, Chief Marketing and Growth Officer Laurent Ezekiel.

    For more information, visit caples.org

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