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    BBDO Singapore Wins Creative Duties for Two TAFEP Campaigns

    The agency will develop campaigns for inclusive workplaces and work-life balance.

    By Harold Henry - Apr 27, 2021
    BBDO Singapore Wins Creative Duties for Two TAFEP Campaigns

    TAFEP, The Tripartite Alliance for Fair and Progressive Employment Practices, has awarded creative duties for two campaigns to BBDO Singapore.

    The campaigns will be developed for Fair@Work, an initiative to encourage employers and people to play their part in creating a fair and inclusive workplace, and The Work-Life Ambassador Scheme, an initiative to bring business leaders, HR practitioners and working individuals together with the objective of raising awareness about the value and importance of creating work-life harmony in Singaporean workplaces.

    “As a responsible organisation that encourages a fair and inclusive workplace environment, we practically live and breathe TAFEP’s purpose and ambitions, so it is natural for us to come up with a campaign that is also a reflection of who we are and what we do,” said Monica Hynds, General Manager BBDO Singapore.

    We are proud of the strategic and creative solutions that we put on the table and are very much looking forward to building a strong partnership with TAFEP moving forward.”

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