Image credit: Blake Meyer, Unsplash
Audi Singapore has named BBDO Singapore its agency of record. Under the terms of the three-year contract, BBDO will be tasked with supporting the brand’s future plans and driving the desirability of the brand in Singapore across all marketing channels.
“We look forward to our new partnership with BBDO Singapore,” said Rudi Venter, Head of Marketing Audi Singapore.
“The Audi brand is one of the leading premium car brands in the world. We have been making big progress in growing our stature here and along with BBDO we are convinced we have what it takes to accelerate our positive brand momentum in Singapore.”
The account was won following 2 rounds of a competitive pitch.
“Audi is one of the most desirable brands in Singapore and most certainly an account that agencies would be honoured to work with,” said Monica Hynds, BBDO Singapore’s General Manager.
“The BBDO Team can’t express how excited we are to be chosen by Audi to be their Advertising Agency of Record and we look forward to embarking on this journey with Audi for the next few years.”
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