BBDO Singapore Spreads the Love and the Luck for the New Year

After the 2020 we just went through, it’s fair to say we all deserve a bit of love and luck right about now. Thankfully BBDO Singapore has stepped up to the plate with a bit of creative flair and an affectionate twist. Their greeting card for Chinese New Year 2021 doubles up on the love.

“This year, Chinese New Year and Valentine’s Day fall so close to each other,” said BBDO Singapore. “And what better way to send the clients all the luck and love the year has to offer than with a single greeting to mark both the occasions.”

Using the Year of the Ox and the symbolic XOXO phrase commonly associated with love and affection, BBDO created a simple way to commemorate both dates. A simple flip of the card turns the CNY greeting into a Valentine’s Day message.

Credits

CCO BBDO Singapore: Tay Guan Hin
Senior Copywriter BBDO Singapore: Imran Chaudhry
Associate Creative Director BBDO Singapore: Malcolm Wee