Hynds and CCO Guan Hin Tay
Monica Hynds has been appointed General Manager at BBDO Singapore. With over 20 years of experience, Monica has worked with some of the biggest network agencies and clients locally, as well as across the region.
After 9 years at Ogilvy Singapore and J. Walter Thompson, Hynds became Agency Head at Spark44, where she managed the Jaguar and Land Rover businesses across Asia Pacific. She joined BBDO Singapore in 2020 to lead the expansion of client services within the agency.
“The role of Singapore and how it fits into our Asia strategy is evolving, with that, we are building a local offer that suits the market and opportunities within it. Monica & Guan Hin are the foundation of this, they are proven operators who bring creative thinking and hustle to the table,” said JP Burge, Regional CEO.
Current Managing Director, Nick Morrell is leaving BBDO Singapore to pursue other projects.
“BBDO has a big comeback in store, this last year was a tough one for our industry, but from a sleeping giant – we are waking up with creative energy and passion to bring innovative business solutions to our clients and we are ready to take the bull by the horns moving forward. We opened the year with a few new business wins and we are excited to continue with this momentum throughout 2021,” said Hynds.
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