BBDO Singapore Appoints Tay Guan Hin as Creative Chairman

BBDO Singapore has appointed Tay Guan Hin, Chief Creative Officer at the agency, to the position of  Creative Chairman.

With a creative career spanning almost 30 years, creative veteran Tay Guan Hin has helped accelerate the creative work at BBDO since he joined in 2020, where he was instrumental in the winning of major accounts and works over the past year.

“Guan Hin has played a key role in BBDO Singapore’s growth for the past 2 years,” said Tan Tze Kiat, CEO of BBDO Asia.


“The wealth of knowledge he brings to the BBDO table, as well as his reputation for producing creative work that resonates with the right audiences, will continue to be vital to the growing success of BBDO Singapore in delivering results that matter to our clients.”

Aside from being appointed to the One Club For Creativity’s International Board of Directors this year, out of just eight candidates from Asia, he has judged various shows such as Cannes Lions Digital Jury, MENA Digital Awards, Spikes Asia, Adfest, Cresta and PHNX Awards. As a keynote speaker, he has given presentations at Vertical Storytelling, Content Marketing Summit in Korea, AdStar, Adfest and the E-Commerce Expo in Singapore to mention a few.

Along with organizing the first student awards in Singapore, he mentored “The One Show China Youth Creative Awards” and oversaw the Global MAD Academy (Ad Stars) and The Portfolio Night Singapore this year.


In recognition of this immense contribution to the industry, he has received over 300 global, regional and local creative awards and was the first Asian in Southeast Asia to receive the honor to be the Cannes Lions, Jury President.

Outside of the ad industry, Guan Hin has been appointed the Vice President of Asia Professional Speakers Singapore. As the Convention Chair, he helped form their first live-streamed hybrid event, reaching hundreds of delegates worldwide.

“To now be Creative Chairman is both humbling and thrilling for me. BBDO is one network that truly believes in creativity, and I hope to continue to cultivate the creative spirit in our team, wherever we go, no matter what obstacles we may face moving forward,” said Guan Hin.

Along with the recent hiring of Melvin Kuek as CEO, and Guan Hin’s new promotion, BBDO Singapore has welcomed a number of new hires over the last couple of months which include: Kevin Ho (Copywriter), Jarryl Lee (Art Director), Amanda Ler (Senior Art Director), Ivan Ng (senior copywriter), Shermaine Law (Social Media Executive), Andrea Lee (Account Executive), Erica Sanidad (Account Director), Joey Tan (Social Media Manager), Gareth Lee (Art Director).