BBDO India has promoted one of its founding members, Rajesh Sikroria, to President. Formerly Executive Vice President at BBDO, Sikoria was the agency’s first employee, with just one brand, Pepsico’s 7UP.
Today he manages the operations for 15 clients across two offices in Delhi and Mumbai as well as client engagement out of Kolkata.
“We built BBDO from scratch 7 years ago starting with 7 UP,” said Ajai Jhala, CEO BBDO India. “Rajesh has grown from employee No. 1 to President of BBDO India by leading from the front and growing into one of the industry’s best all-rounders with an ability to move fluidly between business, strategy and creative.”
Working alongside Josy Paul, BBDO India Chairman and CCO, and Ajai Jhala, BBDO India CEO, Sikroria has been part of the core team that has helped shape BBDO India’s philosophy of ‘Create Acts and not Ads.’
“Josy Paul and I are delighted to have him as a partner as we continue to create big ideas for big brands on big themes like gender equality through the lens of social movements,” said Jhala.
The team’s work has won some of the most prestigious international creative and effectiveness awards, including the inaugural Cannes Black Lion for Effectiveness (2011) and the inaugural Cannes Glass Lion (2015) for work promoting gender equality.
With a career spanning almost two decades, Sikroria has worked across Publicis, Percept, R K Swamy and JWT where he managed some of India’s largest local and global brands like Nestle, HP, Indian Airlines, Hero Honda, Apollo Tyres and Tata Motors.
Jean-Paul Burge, Chairman and CEO, BBDO Asia, said of Sikroria’s promotion, “Rajesh has consistently lived up to the BBDO values, helped to build our business and focused on the work. He’s a wonderful colleague and I’m delighted to see him take on these new and expanded responsibilities”.
“2015 has been a phenomenal year for us; we have set the bar really high,” said Sikroria
“Going forward, the challenge is to outdo ourselves. In my new national role, I am looking forward to working with more brands and scaling newer heights with our mantra of creating acts not ads”.