BBDO Guerrero has rolled out The Dissolving Bottle – an open-source re-design of traditional shampoo packaging, giving it an eco-friendly makeover.
The move is the agency’s response to our ever more polluted seas and a push toward a more sustainable future. The idea is simple; shampoo has existed in bar form for ages, but it’s complicated. We’re used to pouring shampoo from a bottle, not rubbing it from a bar. So, take the bar to the bottle.
The product has been tested with some hotels on Boracay island.
“I love the project of the dissolving shampoo bottle,” said resort owner, Julia Lervik. “It gives hope for a better future. One of the big problems we have today is product packaging, and this is the perfect solution for less waste.”
“We have long been involved with campaigns to fight plastic waste,” said BBDO Guerrero Creative Chairman David Guerrero. “And with The Dissolving Bottle, we have a solution that can clean your hair without a bottle.’”
Each bar replaces a 90ml bottle of shampoo, weighs 130 grams, and is made with all-organic ingredients by local Filipino manufacturer The Naturale Market.
Partner brands have the chance to customize their own versions of The Dissolving Bottle and the agency is also offering to supply the molds at cost to artisanal producers for community livelihood projects.
Interested parties can find out more at www.thedissolvingbottle.com.
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