BBDO Greater China Shanghai Appoints Beer Poonnotok as Executive Creative Director

BBDO Greater China has announced the appointment of Beer Poonnotok as Executive Creative Director of the Shanghai office. He will be supervising the Mars creative work and will be reporting to Arthur Tsang, Chief Creative Officer at BBDO China.

“I’m thrilled that even through this challenging year, we’re able to add such a creative star as Beer to our team. It’s an example of our ongoing commitment to bringing in world-class talent and transforming China into a global creative hub,” said Tsang.

Poonnotok has over 17 years of experience in the industry, starting out in Thailand, where he won his first Cannes Lion. He then moved onto Singapore and won the Carlsberg Beer, SK II, and Bosch accounts. He was the 25th most awarded art director in 2016 by Bigwon while at BBDO Singapore.


In 2016, Poonnotok led the creative department for Y&R Indochina and doubled agency revenue. His team was the 2nd most awarded creative agency in Vietnam. In 2019, he moved on to TBWA Shanghai and helped win the Riot Game’s League of Legends and Tencent Nintendo Switch accounts.

“Beer’s work speaks for itself, creative, effective and delivering results for our clients. I’m very proud of our China creative line-up, the work they deliver and the culture they foster. Beer is a fabulous addition who I have no doubt will take us to even greater heights,” said JP Burge, CEO BBDO Asia.

For Poonnotok, the opportunity was difficult to pass up, “The combination of the market, the brands, and the people I’ll be working with is really hard to give it a pass. I can’t wait to create some good and fun work with the team! “.

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