BBDO Bangkok Aims to Save Lives with the Connected ‘Helpmet’

More clever work from BBDO Bangkok with the creation of HELPMET –the world’s first helmet that can detect head impact and call for help when riders are unconscious.

The world’s 2nd highest number of motorcycle accidents happens in Thailand. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night.

In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. By the time emergency rescue team or someone notices, it’s too late. When the time is ticking, is there something that can help riders when they need it most?


In cooperation with ThaiHealth’s Road Safety Project, we created HELPMET, the world’s first helmet that can detect a serious head impact and call for help when riders are unconscious.

HELPMET is an advanced motorcycle helmet that redefines the emergency rescue process, making response and rescue possible in situations where it was not previously. HELPMET revolutionizes the accident reporting process from the current voice-based method—which depends on the victim or passersby—to a more immediate and responsive digital method.


It features built-in Piezo shock sensor, built-in GPS, and GSM Cellular technology. With the shock sensor, if the head impact is measured and exceeded 95 g-force, a dangerous level that leads to unconsciousness, an emergency SMS will be sent by HELPMET to the National Emergency Centre and the rider’s emergency contact in real-time, with the rider’s geolocation and important health information such as blood type, medical record, and insurance information that the rider’s registered in the website for an immediate rescue.


Client : Thai Health Promotion Foundation Advertising Agency : BBDO Bangkok
Chief Creative Officer : Suthisak Sucharittanonta
Executive Creative Director : Anuwat Nitipanont
Creative Director : Pitha Udomkanjananan
Art Director : Nattagorn Thairattanasuwan
Copywriter : Manamai Rodpetch
Client Service Director: Vasanai Pakapongpan
Account Director : Tanyawan Wongapichart