The Bauer Media Group and the Serviceplan Group have launched a joint venture for content marketing and corporate publishing.
Bauerserviceplan- The Content Company will be headquartered in the House of Communication Berlin. Bauer Media Multi-Editor-in-Chief Uwe Bokelmann and Benedikt Göttert, Location Head of the Serviceplan Group’s Berlin HdK, will be in charge as the Chief Content Officers. Stephan Hiller (Bauer Media Group) and Frank Meinke (Serviceplan Berlin) will take over the commercial management of the agency.
“Content marketing is a central and powerful foundation of brand communication when you know which content reaches people, and which messages turn brands into Best Brands,” said Benedikt Göttert. “The marriage between a publisher and an agency makes a great deal of sense both conceptually and commercially.”
“And we know that it works,” added Uwe Bokelmann, who as Editor-in-Chief is also responsible for BAUERSERVICEPLAN’s mutual customer AOK. “Our shared vision has been a reality already lived by journalists, creatives, strategists, and consultants on a daily basis for one and a half years. For ourselves as journalists with Bauer, it is essential to be so close to our target groups that we know precisely which content we can reach them with on a long-term basis. The quality of journalistic content always takes first place!“
“We couldn’t have wished for a better partner to further expand this business sector strategically,” said Ronald Focken. “Bauer provides the editorial know-how and the expertise for gaining a greater coverage, while Serviceplan represents guidance of successful brands and a high level of integration into all analog and digital channels. This range of services is unparalleled and currently, there is nothing like that in the market.”