Creative shop, Battery, will expand its footprint in China with an office in Shanghai following a string of new business opportunities for the agency helping major gaming brands launch and grow in western markets. Industry veteran, Paul Lin, will lead Battery’s office as Managing Director of Battery, Shanghai.
“This is a natural expansion for our agency,” said Anson Sowby, CEO, Battery.
“We’ve been working with top Chinese mobile game publishers for a few years and could see the growing demand for our services in their home markets. It’s exciting to announce our presence in one of the most dynamic cities in the world.”
Battery’s Shanghai outpost will tap into the growing trend of Chinese companies looking to go outbound into global markets. China is leading growth across the world, and Chinese companies are increasingly looking to bring their innovation to the rest of the world. The setup in Shanghai will help clients launch their products to western audiences, ensuring the brand’s original ethos remains intact while creating new connections that are culturally relevant to European and U.S. markets.
Lin brings over 20 years of experience in digital marketing and startups, working for top agencies in Canada and China at WPP, Publicis and Omnicom. He has extensive experience planning and executing integrated campaigns across North America and China. He is also an Adjunct Professor teaching graduate students at NYU Shanghai and SKEMA Business School. He is a Senior Advisor at AmCham Shanghai and runs two podcast series on Chinese marketing and digital technology
“Battery is known as a Hollywood storytelling agency in the gaming sector and it was an easy ‘yes’ for me to join this fantastic group of talented people,” said Lin.
“I’m looking forward to growing this office and thrilled to partner with our incredibly savvy clients who want to grow their brand globally.”
Battery Shanghai’s initial clients include Tencent Games, Lilith Games and Rivergame. With its Hollywood production model, Battery brings in the best specialists for each project with agile production timelines. It’s this unique offering that will allow Battery to pursue aggressive growth in the region.