Bates Appoints Leadership Council Helmed by Ira Alamsyah, Satriono Kartodimedjo, & Karthik Narayan

Bates also announced a new identity which is centered on its core driver of growth orchestration.

Bates, a part of the Ogilvy Group Indonesia and under the WPP group, has announced the establishment of a leadership council consisting of Ira Alamsyah, Satriono (Oni) Kartodimedjo, and Karthik Narayan.

Bates has also announced a new identity which is centered on its core driver of growth orchestration of client’s business. With a focus on strategic precision, creative persuasion and operational acumen, Bates is looking to deploy its full-funnel offering to building brands with a strong and proud Indonesian footprint.

Alamsyah has been elevated to Managing Partner of Bates. Bringing with more than 20 years of experience driving growth for local and multinational brands.


“Bates continues to be a creative tribe that reinvents itself to be relevant to the times and to the market. Over the past decade I’ve had the fortune of playing my part in building this gem of a tribe. I’m looking forward to partnering with Oni and Karthik in driving the next chapter of vertical and horizontal growth for the Bates tribe,” said Alamsyah.

Kartodimedjo brings more than 20 years of creative work across categories in Indonesian advertising. A champion of strategically focused creative craft, his work has influenced the dynamics of the industry and the cultural landscape of the nation, Bates noted in a release.

“Bates has always been focused on strong brave work that has its roots in social observations. Our next chapter too will be defined by the creative philosophy of matching depth with simplicity to create evocative work across the funnel. The pressure test will be in the problems that we solve for our brands and we’re ready for the challenge,” added Kartodimedjo

Narayan comes with more than 12 years of experience, most of which was spent in Ogilvy Mumbai before joining Bates in Indonesia.


“Getting to lead Bates is a humbling opportunity but also a very potent one. In Ira and Oni, I have partners who are possibly the most accomplished Indonesian leaders in the industry and more importantly partners who are hungry for new, brave work that drives growth. With growth capabilities looking strong and a hungry team, the future looks good,” said Narayan.

Sieg Penaverde, Group CEO, Ogilvy Indonesia, added:

’I could not be prouder of the accomplishments of Bates in the last couple of years. The talent, can-do attitude and resilience of our people were rays of light during the dark times of the pandemic. We partnered even closer with our clients and realized growth for many of our brands.

With Ira, Oni and Karthik, comes the perfect blend of leadership that will help realize new growth opportunities for our client’s business and the Bates tribe will continue to thrive.”

The Staff

The Staff

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