Batelco Campaign in Bahrain Pays Tribute to the ‘Stay At Home Heroes’

As part of a campaign to recognize the sacrifices that everyday people in Bahrain and around the world continue to make, Bahrain telecommunications provider Batelco has released a commemorative Snapchatthat adorns a person with medals of honor that recognize them as “at-home heroes of COVID-19.”

This campaign, which was created by ‿ and us, kicked off on Instagram with images of people posing at home in their pajamas with their own set of medals. Each image is custom-designed in 3D to reflect their accomplishments – ranging from men learning to cook to parents dealing with the realities of homeschooling their children.



Advertising Agency: ‿ and us, Dubai, United Arab Emirates
Production: Studio Melt
Founder And CCO: Fadi Yaish
Senior Creative: Camila Venegas Gomez
Creative Director: Sandy McIntosh
Creative Director: Jamie Kennaway
Creative Director: Steve De Lange
Business Lead: Mahmoud Jaber
Head Of Content And Video Production: Serena Chemaly
Chief Marketing Officer (Batelco): Bilal Adham
Marketing Director (Batelco): Shehab Saeed
Head Of Brand (Batelco): Husain Mudara



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