Bastion Insights has launched Bastion Vantage, an AI-powered digital intelligence offering that combines artificial intelligence with human expertise to analyze online conversations and deliver business insights.
Bastion Vantage combines AI with the work of senior researchers to help organizations analyze online conversations, identify consumer behaviors, cultural shifts and commercial opportunities, and support decision-making.
The offering is designed to complement traditional research methodologies by providing ongoing analysis of culture, sentiment and emerging behavior through real-time intelligence rather than replacing existing research.
The release said Bastion Vantage can be applied across brand strategy, innovation, communications development, trend forecasting and reputation management.
“Innovation has always been about creating better outcomes for our clients,” said Cheuk Chiang, Group CEO, Bastion.
“Bastion Vantage is an important addition to our integrated offering, bringing together AI and human expertise to help organisations navigate complexity with greater confidence. It’s another example of how we’re evolving our capabilities to keep our clients in a position of strength.”
“Marketers are drowning in metrics and starving for meaning,” said Joanne Norton, Managing Director, Bastion Insights.
“Data can tell you what happened, but insight explains why it happened and, more importantly, what to do next. Bastion Vantage combines the speed and scale of AI with the judgement of experienced researchers to ask better questions, uncover the human truths behind consumer behaviour and give our clients the clarity and confidence to make smarter decisions.”
