Independent integrated marketing and communications agency Bastion has partnered with digital risk and online reputation management platform Social Protect to launch a solution aimed at making creator-led marketing safer for brands and talent.
The partnership combines Bastion’s strategic communications and marketing expertise with Social Protect’s real-time moderation technology, enabling brands to manage reputational risk, support creator wellbeing, and improve audience engagement. Social Protect’s platform automatically removes harmful content in real time.
The announcement comes amid rising scrutiny around online harm, brand association with toxic commentary, and mental health pressures facing talent, as investment in influencer and creator marketing continues to grow.
“Creator and influencer marketing is now central to how brands connect with audiences – but the environments those campaigns operate in are often unregulated and high-risk,” said Richard Chapman, Managing Director, Bastion Communications.
“This new partnership between Bastion and Social Protect ensures brands can unlock the full value of creator-led storytelling while protecting reputation, performance and the people at the centre of it,” he added.
“We’re seeing first-hand the impact that harmful online environments are having on athletes, creators and public figures,” said Shane Britten, Founder, Social Protect.
“Social Protect provides real-time protection removing abuse before it escalates, helping protect mental wellbeing, strengthen communities and create safer digital spaces for brands and talent,” he added.
