As the world struggles its way through the global pandemic, we are amidst something we have never witnessed or imagined – something which has locked down entire countries across the planet. And we hardly have a clue when life will go back to normal again.
On one side, we have people like ourselves, who are trying hard to conquer our boredom through social media as an outlet, making use of it as much as possible to add a little happiness to life during the seemingly endless days and night of lockdown.
But there is a huge number of people who have nothing to do with this story. They are daily wagers, the lowest in economic rank in this society of ours. Is this the right time to exhibit our luxuries?
This small effort is not meant for those who are actually suffering – they might have little or no access to social media during these tormenting times. On the contrary, this is meant to sensitize us, the forgetful, the privileged.
Do we even know how much hardship fellow citizens are going through to manage just to have a regular meal for their families?
#ORNKnowledge is initiated started by Outreach Nepal to share relevant information with a simple message of ‘empathy’ through the medium of social media posts.
These are uncertain times. Let us be more empathetic and more human towards the less privileged. Let us remember how much suffering people around the world are going through and, as a gesture, let’s stop displaying our lavish meals in our posts online.
Our small initiative is simple, just a reminder of the basic humanity which we all have inside us. This small effort is not meant for those who are actually suffering – they might have little or no access to social media during these tormenting times. On the contrary, this is meant to sensitize us, the forgetful, the privileged.
My feeling is that if this campaign can touch a single soul, we will be an effective agency and that’s the power we need in order to become a new-age advertising professional.
Since launching the initiative, other agencies in other countries have picked up on the theme, such as the ECIAwards艾奇奖 in China. Other agencies are also submitting their contribution tailored to tastes their own markets.
